Job Description

We're hiring a Founding GTM Architect to lead the design and build of our go-to-market systems.

Summary

• Flexible Title: Can tailor to reflect your skills & experience.
• Flexible Time: Can do full-time, part-time, side-gig (off-hours), or fractional (contract).
• Flexible Commitment: Can do short-term, long-term, or intermittent.

Why so flexible? We're a FUNDED startup racing to launch end of Q2 2026. That gives us just 3 months to stack features while raising additional working capital. Feel free to jump in, help us ship, then bounce >> or stick around. A successful launch translates into lots of permanent jobs for those that want them. We're also interested in long-term "side gig" relationships, if that's what you're into—in our experience, a few expert hours often beat full-time learning-curve hours.

About Us

We're a credible, funded, remote-first startup led by a serial technical founder, backed by a 20-person team. The product is live in private alpha. Learn more at list-lab.org.

About The Role

We're not still hunting for a way to talk to people. We have a massive, multi-industry audience, existing behavior, and clear channels—strategy and how we show up are defined. The problem now is automation, scale, and repeatability: turning what works into systems you can run hard without breaking.

This role is about designing and executing the automation layer that powers our go-to-market efforts. You'll work alongside GTM engineers to turn ideas into scalable systems—spending time both in the weeds and stepping back to operationalize what works into repeatable playbooks. You anticipate constraints early (legal, technical, platform, economic) and make smart tradeoffs between speed and durability, scale and control. This sits at the intersection of growth and engineering—whether you started as a builder who learned growth, or a growth operator who learned to build.

You will own:

• How our outbound and growth systems are designed and executed
• What is safe, scalable, and worth investing in
• What risks we're not seeing yet—and how to get ahead of them

Messaging and overall strategy sit with Marketing and the founder—but how it comes to life at scale is yours.

Done right, this is the kind of project that defines a career—and the kind of GTM motion people still reference years later. That only happens if the systems hold up under real load.

Compensation

Up to $350,000 max total annual compensation in Tier 1 cities; cash and equity components to be negotiated (amount reflects combined cash and equity components).

What Success Looks Like in 30 Days

• Playbooks exist for at least one key motion (e.g. lead sourcing → contact → follow-up) with clear steps, edge cases, and handoff points
• Decision frameworks and checklists are in place to evaluate new ideas before we build (compliance, platform constraints, scalability)
• You've demonstrated startup speed: ambiguous idea → structured workflow → documented playbook, in days not weeks

What Success Looks Like in 60 Days

• The motion is operating end-to-end — key outbound/growth workflows live, instrumented, and repeatable; not a pilot—production-ready
• Ready to put money behind it — constraints and tradeoffs are explicit; we know what breaks under load and what doesn't; you're confident we can scale spend without blowing up deliverability, compliance, or the stack
• Playbooks and decision frameworks are the default; Marketing and GTM engineers are running the same sheet of music
• You've flagged major risks before they surfaced; the team can answer "should we build this?" and "what will break?" without you in every loop

What You'll Do

• Design our systems — workflows, tools, architecture — and build decision frameworks (compliance, platform constraints, scalability) so we move fast without avoidable exposure and evaluate ideas before we build
• Produce and evolve playbooks, SOPs, checklists, and decision trees — define sequencing, dependencies, edge cases for key motions; iterate as systems are tested
• Work alongside Marketing and GTM Engineer — surface gaps, inconsistencies, failure points; ensure workflows are executable by others
• Wire up tools and unblock yourself — when something stalls or others aren't moving fast enough, you jump in: integrations, tooling, fixes—until the system runs

What We're Looking For

Must-haves:

• Systems thinker — you think in sequences, dependencies, edge cases; you ask "What's the simplest version?" and "Where will this break?"
• Constraint and compliance judgment — you understand the rules (legal, technical, platform), their intent, and where there's flexibility vs. real risk
• Built and broken things — you've built outbound/growth systems end-to-end; you've learned from burned domains, banned accounts, or similar
• Clear, precise communication — others can run with your output

Nice-to-have:

• Experience with GTM tools, outbound/inbound workflows, CRM and automation systems
• Venture-backed startup experience

What You're NOT

• Not for people who need well-defined requirements — you operate with imperfect information
• Not a documentation specialist — you design and architect; docs are an output
• Not a people manager — we need someone who designs systems deeply, not manages people and metrics