Cotton Citizen is seeking a passionate and results-driven Digital Marketing Manager to join our dynamic team. As a key player in our marketing department, you will be responsible for developing and executing innovative digital marketing strategies that drive brand awareness, engagement, and sales. You will collaborate closely with cross-functional teams to enhance our online presence and create cohesive campaigns that resonate with our target audience. The ideal candidate will possess a deep understanding of digital marketing channels including social media, email marketing, PPC, and SEO. Your creativity will be matched by your analytical mindset, allowing you to optimize campaigns based on performance metrics and customer insights. At Cotton Citizen, we value authenticity and a strong brand story that connects with people. This role requires a proactive individual who is not afraid to experiment and suggest new ideas to elevate our brand. The Digital Marketing Manager will play a crucial role in shaping the voice and aesthetic of Cotton Citizen online, ensuring our messaging is consistent and effective across all platforms. If you are a strategic thinker with a passion for fashion and digital storytelling, we invite you to become part of our journey and help us take our digital presence to the next level.

Responsibilities

• Own and manage all aspects of digital marketing including paid social, paid search, SEO, email, SMS, affiliate, and influencer marketing.
• Plan and execute multi-channel campaigns that align with seasonal product launches, brand campaigns, and sales initiatives.
• Develop and monitor KPIs to assess campaign performance, including CAC, ROAS, conversion rate, LTV, and retention metrics.
• Manage media budgets, ensuring spend is optimized for performance and scalability.
• Oversee the creation and testing of ad creatives, landing pages, email flows, and other digital assets in collaboration with creative and content teams.
• Partner closely with e-commerce and merchandising teams to optimize product visibility, promotions, and the customer journey across the website.
• Implement best practices in CRO (conversion rate optimization) and UX for site navigation, funnel performance, and mobile experience.
• Manage and grow email and SMS marketing strategies with a strong focus on segmentation, personalization, and lifecycle marketing.
• Work with influencer and affiliate partners to drive traffic, engagement, and conversion, ensuring alignment with brand standards.
• Report weekly and monthly on campaign performance, insights, and opportunities for growth.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 2-5 years of experience in digital marketing, preferably within the fashion or retail industry.
• Deep understanding of paid media, customer acquisition, and retention strategies.
• Proficiency with A/B testing tools and optimization strategies.
• Excellent project management, communication, and cross-functional collaboration skills.
• Passion for fashion, digital trends, and emerging technologies.