We’re looking for a Senior Legal Media Buyer who has a proven track record of scaling performance-driven campaigns in the legal space using Google Search and YouTube. This role is ideal for someone who understands how to turn high-intent traffic into qualified legal leads while navigating the compliance and competitive challenges of legal advertising.

You will own campaign strategy end-to-end — from setup and optimization to scaling and reporting — with a strong emphasis on lead quality, efficiency, and sustainable growth.

WHAT YOU’LL DO

• Plan, launch, and manage high-volume Google Search and YouTube campaigns for legal lead generation.
• Own the full media buying lifecycle, including account structure, keyword strategy, bidding, budgets, and optimization.
• Partner with creative and landing page teams to develop and refine ad copy, video concepts, and conversion-focused messaging.
• Manage and scale media spend while maintaining efficiency across key performance indicators such as CPA, conversion rate, CTR, and CPC.
• Continuously test and iterate on keywords, audiences, creatives, formats, and bidding strategies to improve performance.
• Analyze performance trends to identify opportunities for scaling winners and eliminating inefficiencies.
• Produce clear, actionable reporting that communicates results, insights, and next steps to internal stakeholders.
• Stay current on Google Ads updates, policy changes, and legal advertising best practices.
• Proactively identify performance risks and implement optimizations to maintain campaign stability at scale.

WHAT WE’RE LOOKING FOR

• 3+ years of direct response paid media experience, with hands-on ownership of Google Search and YouTube campaigns.
• Demonstrated experience running legal advertising campaigns (motor vehicle accidents, personal injury, mass tort, or similar verticals strongly preferred).
• Strong understanding of Google Ads mechanics, including Quality Score, match types, bidding models, and conversion tracking.
• Experience managing larger budgets and high lead volume campaigns.
• Highly analytical with the ability to turn data into clear optimization actions.
• Comfortable collaborating cross-functionally and contributing strategic input on creative and messaging direction.
• Strong written and verbal communication skills.
• Proficient in Google Ads, Google Analytics, and reporting tools, with solid Excel or Google Sheets skills.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously in a fast-paced environment.

BONUS POINTS

• Experience with call-based lead generation and call tracking platforms.
• Familiarity with YouTube direct response and performance video campaigns.
• Background working at a legal lead generation company or performance agency.
• Experience optimizing toward lead quality and downstream performance, not just front-end metrics.