On behalf of our client,  we are looking for a driven and commercially exceptional Vice President of Sales to own and accelerate their merchant acquisition engine across key global markets.

Role Overview

Reporting directly to the Chief Revenue Officer (CRO), the VP of Sales is a senior commercial leader responsible for driving new merchant revenue, building and scaling a high-performance sales organisation, and executing Finera's go-to-market strategy across iGaming, high-risk, and adjacent digital verticals.

This is a hands-on leadership role. You will own the full sales cycle — from pipeline generation and deal structuring through to close — while simultaneously building the team, processes, and infrastructure needed to scale. You will work closely with the CRO, COO, CTO, Compliance/MLRO, and Product to ensure commercial growth is delivered responsibly, profitably, and in full alignment with regulatory requirements. The core mission of this role: Build a world-class sales function, win high-value merchant relationships in iGaming and beyond, and deliver sustainable, scalable revenue growth.

Key Responsibilities

Sales Strategy & Revenue Growth

• Own and deliver new business revenue targets across iGaming, high-risk, and adjacent digital merchant verticals.
• Develop and execute a structured, multi-channel go-to-market sales strategy encompassing direct sales, partnerships, and referral channels.
• Identify and prioritise new geographic markets and verticals for expansion (EU, MENA, LatAm, APAC).
• Build and maintain a robust, data-driven sales pipeline with full visibility and accurate forecasting.
• Develop competitive merchant pricing models, revenue share structures, and commercial frameworks in collaboration with the CRO and CFO.

Sales Leadership & Team Building

• Recruit, lead, develop and retain a high-performing team of Business Development Managers, Account Executives, and Sales Development Representatives.
• Define team structure, territories, and specialisations aligned to the company's growth strategy and target segments.
• Establish clear KPIs, quotas, pipeline metrics, and performance dashboards to drive accountability and results.
• Embed a culture of excellence, coaching, continuous improvement, and commercial ambition within the sales team.
• Work with HR and the CRO to ensure the team is appropriately resourced, incentivised, and developed.

Merchant & Partner Acquisition

• Lead direct acquisition of high-value iGaming operators, online gaming platforms, affiliates, and digital merchants.
• Build and manage strategic relationships with acquirers, card schemes, alternative payment providers, ISOs, and referral partners.
• Negotiate and close complex commercial agreements, partnership deals, and revenue share arrangements.
• Represent  the company at key industry events including SBC Summit, SiGMA, ICE London, iGaming Next, and Money20/20.

Merchant Onboarding & Handover

• Ensure a seamless, commercially focused handover of won merchants to Account Management and Customer Success teams.
• Collaborate with Compliance and Underwriting to ensure merchant onboarding (KYB/KYC) is completed efficiently without compromising risk standards.
• Champion a positive merchant onboarding experience as a commercial differentiator.

Collaboration with Compliance, Risk & Product

• Partner closely with the Compliance/MLRO function to ensure all commercial activities align with regulatory requirements.
• Work with Product and Technology to feed merchant and market intelligence into product development priorities.
• Ensure the sales team is trained to sell responsibly within regulated and high-risk merchant frameworks.
• Collaborate with the CFO on pricing integrity, margin management, and commercial forecasting.

Brand, Market Presence & Thought Leadership

• Partner with Marketing to strengthen the company's brand positioning in the iGaming payments ecosystem.
• Contribute to thought leadership strategy through conference participation, panels, and industry content.
• Actively build and leverage a personal network across the iGaming, payments, and FinTech landscape.

Qualifications & Experience

• Proven track record as VP Sales, Head of Sales, or senior commercial leader within a PSP, acquiring bank, payment gateway, or iGaming payment provider.
• Deep domain expertise in iGaming, online betting, and/or high-risk merchant payments — including a strong understanding of acquiring, chargeback management, and payment flow optimisation.
• Demonstrated success building, managing, and scaling sales teams across multiple geographies, ideally including EU, MENA, LatAm or APAC.
• Strong existing network across iGaming operators, payment providers, acquirers, ISOs, and industry decision-makers.
• Experience closing complex, multi-stakeholder commercial deals including revenue share agreements, white-label arrangements, and partnership contracts.
• Commercially sharp with the ability to build business cases, pricing models, and forecasts in close collaboration with Finance.
• Regulatory awareness — understands compliance, KYB/KYC, and responsible merchant underwriting within regulated payment environments.
• Bachelor's degree in Business, Finance, or a related field; MBA or equivalent is an advantage.

⚠️ Essential Industry Experience: Candidates without direct PSP, acquiring, or iGaming payments experience will not be considered for this role. A strong personal network within the iGaming vertical is a significant advantage.

Key Competencies

Commercial Acumen

Balances aggressive revenue growth with compliance obligations, risk management, and long-term merchant value. 

Sales Leadership

Recruits, inspires, and scales high-performing sales teams. Creates accountability, clarity, and a winning culture while developing individuals to reach their potential.

Industry Expertise

Deep understanding of PSP models, card acquiring, alternative payments, iGaming merchant needs, and the regulatory landscape governing high-risk verticals.

Strategic Thinking

Identifies new revenue streams and market opportunities — including crypto payments, open banking, and alternative payment methods — and translates them into actionable plans.

Data-Driven Execution

KPI-oriented and metrics-driven. Uses pipeline data, conversion rates, and revenue analytics to make fast, informed commercial decisions and course-correct quickly.

Relationship Building

Exceptional ability to build trust with C-suite merchant contacts, acquirers, and partners. Long-term relationship orientation combined with the ability to close deals.

Resilience & Drive

Thrives in high-pressure, fast-moving environments. Comfortable with ambiguity and change. Persistent, energetic, and solutions-focused when faced with obstacles.

Cross-Functional Collaboration

Works effectively across Compliance, Product, Finance, and Operations to deliver commercial outcomes without compromising regulatory or operational standards.

What We Offer

💰 Competitive Compensation

Strong base salary benchmarked to market, plus a performance-based bonus structure directly tied to revenue outcomes.

🚀 High-Impact Role

Lead sales at a cutting-edge PSP with real commercial autonomy. 

🌍 International Exposure

Work with a global merchant base across EU, MENA, LatAm, and APAC. Regular travel to major industry conferences and client meetings.

🏗️ Build Something Real

Join at a pivotal stage of growth and build your sales function from the ground up — your team, your processes, your culture.

📈 Career Progression

A clear pathway into CRO-level responsibility for the right candidate as the company scales. Direct exposure to C-Suite and Board-level strategy.

🤝 Collaborative Culture

Work alongside a high-calibre leadership team in a flat, fast-moving environment where good ideas are heard and acted upon.