Description

We are a growing digital marketing agency looking for a sharp, self-driven Lead Generation Specialist to own and drive our new client acquisition engine. You will be responsible for identifying, prospecting, and qualifying potential clients across industries and delivering a consistent pipeline of high-quality leads to the sales team.

Key Responsibilities

Prospecting & Outreach

• Research and build targeted prospect lists based on ICP (Ideal Client Profile) across industries
• Execute high-volume outbound outreach via cold email, LinkedIn, and calls
• Personalize outreach messaging based on prospect's business, pain points, and goals
• Follow up consistently and manage multi-touch outreach sequences

Pipeline Management

• Qualify inbound and outbound leads based on defined criteria (budget, need, timeline, authority)
• Book discovery calls and demos for the Business Development / Sales team
• Maintain and update CRM with accurate lead data, status, and activity logs
• Track and report weekly pipeline metrics — outreach sent, reply rates, meetings booked

Strategy & Optimization

• A/B test subject lines, messaging, and outreach sequences to improve conversion rates
• Identify new lead sources, directories, and channels to expand prospecting reach
• Work closely with marketing to align outbound messaging with ongoing campaigns
• Provide feedback on lead quality and market responses to refine ICP

Required Skills & Experience

Experience

• 3–4 years of hands-on lead generation experience, preferably in a digital marketing, SaaS, or agency environment
• Proven track record of consistently hitting lead or meeting targets