Role Overview

Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.

Key Responsibilities

• Create and execute paid media strategies for Web3 projects.
• Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.
• Manage display ads, banner placements, and sponsored posts in crypto communities.
• Optimize campaigns to improve CTR, CPC, CAC, and ROI.
• Collaborate with content/design teams for creatives and landing pages.
• Track and report campaign performance weekly/monthly.
• Stay updated on crypto ad policies and compliance.
• Explore partnerships with crypto influencers, Telegram/Discord communities.

Requirements

• 2–4 years in paid media marketing and Web3/Crypto.
• Hands-on experience with crypto ad networks and mainstream platforms.
• Strong knowledge of blockchain, DeFi, NFTs, and exchanges.
• Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
• An analytical mindset with campaign tracking and reporting skills.