Job title: Ecommerce Sales Manager

Location: Tonawanda, NY

Salary:$75,000 - $90,000/year

Summary:

The Ecommerce Sales Manager is responsible for leading and executing the company’s ecommerce sales strategy to drive revenue growth, market share expansion, and customer retention. This role oversees performance across major digital marketplaces and the company website, while collaborating cross-functionally with ecommerce, operations, and customer service teams. The ideal candidate brings strong marketplace expertise, leadership experience, and a data-driven approach to managing consumer product sales in a fast-paced online retail environment.

What You’ll Do:

• Develop and implement ecommerce sales strategies to achieve revenue and profitability goals.
• Oversee sales performance across digital marketplaces including company website, Amazon, eBay, and Walmart.
• Monitor and optimize key performance indicators such as conversion rate, traffic, average order value (AOV), and marketplace rankings.
• Partner with pricing, promotions, and product listing teams to maximize revenue and margin.
• Collaborate with ecommerce and marketing teams to drive paid and organic traffic growth.
• Lead, mentor, and train team members while setting clear KPIs and performance expectations.
• Analyze customer behavior, sales data, and market trends to inform strategy.
• Manage digital advertising budgets and third-party marketplace relationships.
• Ensure operational alignment to support order fulfillment and customer experience excellence.
• Track, forecast, and report on sales metrics and performance trends.

Experience You’ll Need:

• 5+ years of sales management experience, including at least 2 years in ecommerce or digital retail.
• Proven track record of meeting or exceeding sales targets.
• Experience managing third-party marketplaces and digital advertising budgets.
• Strong analytical skills with experience using tools such as Google Analytics and Amazon Seller Central.
• Excellent leadership, communication, and negotiation skills.
• Strong project management skills with ability to handle multiple priorities.
• Proficiency in Excel, Google Sheets, or similar reporting tools.

Preferred:

• Bachelor’s degree in Business, Marketing, or related field.
• Experience with multi-channel sales strategies.
• Knowledge of SEO/SEM, digital marketing, and conversion optimization.
• Familiarity with NetSuite.
• Industry knowledge in pool or outdoor products a plus.