Social Media Manager

Hospitality-Driven Brand | Culture-Focused | Creative Growth Opportunity

We’re looking for a Social Media Manager who understands how to turn a brand’s personality into meaningful, engaging content. This role is ideal for someone who is creative, strategic, organized, and passionate about building community through storytelling, digital engagement, and brand consistency.

The right candidate knows how to create content that not only looks great, but also connects with people. This person will help shape the voice, energy, and online presence of a growing hospitality-driven brand while supporting a culture built on creativity, collaboration, and authentic connection.

Position Overview

As the Social Media Manager, you’ll lead the day-to-day execution of social media strategy across key digital platforms. You’ll be responsible for creating content, managing posting calendars, growing engagement, and helping bring the brand to life online in a way that feels relevant, polished, and true to the company’s culture.

You’ll work closely with leadership and cross-functional teams to ensure social media efforts support broader business goals while building awareness, guest engagement, and brand loyalty.

Key Areas of Focus

Brand Storytelling and Content Creation

• Create engaging, on-brand content for social media platforms including photo, video, captions, and short-form content
• Help bring the brand’s voice, culture, and guest experience to life in a way that feels authentic and consistent
• Develop content that highlights food, people, atmosphere, community, and brand moments
• Ensure all content reflects a clear and compelling visual and verbal identity

Social Media Strategy and Execution

• Manage the social media calendar and maintain a consistent posting schedule
• Execute content plans that support brand awareness, traffic, promotions, events, and overall engagement
• Adapt strategy based on performance, seasonality, trends, and business priorities
• Help identify opportunities to grow reach and strengthen audience connection across platforms

Community Engagement

• Monitor social media channels and engage with followers in a timely, thoughtful, and brand-appropriate way
• Help build a strong online community through comments, messages, and interactive content
• Stay aware of trends, conversations, and opportunities to participate in relevant cultural moments
• Support a digital experience that feels responsive, welcoming, and human

Collaboration and Brand Alignment

• Partner with internal teams to support campaigns, launches, store-level initiatives, and brand storytelling efforts
• Work cross-functionally to gather content, highlight key initiatives, and ensure consistency across messaging
• Help maintain alignment between social media efforts and the broader marketing direction
• Contribute ideas that strengthen the brand’s online presence and guest connection

Analytics and Performance

• Track engagement, audience growth, content performance, and other key metrics
• Use insights to refine strategy and improve results over time
• Help identify what content is resonating and where opportunities exist for stronger performance
• Provide regular reporting and recommendations based on trends and outcomes

Qualifications

• 2+ years of experience in social media, digital marketing, or content-focused brand management
• Strong understanding of social platforms, content trends, and audience engagement
• Experience creating content that is both strategic and visually compelling
• Excellent writing, communication, and organizational skills
• Ability to manage multiple priorities and stay creative in a fast-paced environment
• Strong sense of brand voice, tone, and storytelling
• Hospitality, restaurant, lifestyle, or consumer brand experience is a plus

Compensation and Benefits

• Competitive salary
• Health benefits
• 401(k)
• Paid time off
• Direct deposit
• Employee discounts
• Opportunity for growth and advancement

Why Join This Opportunity

This is an exciting role for someone who wants to help shape the voice and digital presence of a growing brand in a meaningful way. If you’re energized by storytelling, love building community online, and want to be part of a culture that values creativity, connection, and collaboration, this could be a great next step.