Published 3 hours ago
Growth Strategy, Blue Collar Recruitment, Social Media Marketing, Stakeholder Management, User Acquisition
Rider Acquisition, Search Engine Optimization (SEO), Search Engine Marketing (SEM)
Role: Head of Growth (Rider Supply)
Location: Bengaluru
Department: Operations / Supply
Experience: 7-12 years in operations, supply chain, or logistics, with team leadership experience.
Role Overview
We are looking for a strategic and execution-focused Head of Growth (Rider Supply) for our client Loadshare Networks, to lead the rider acquisition, onboarding, and retention strategy across operational geographies. This is a high-impact role working directly with the CEO and vertical/ P&L heads, focused on building a scalable and efficient rider supply engine across geography.
Client is a Series C startup, established in 2017, specializing in the fast-growing last-mile logistics space.
Key Responsibilities
- Strategy & Leadership: Own the rider acquisition roadmap across all verticals, aligning closely with the CEO and business heads.
- Digital & Offline Acquisition: Drive rider acquisition through both digital marketing campaigns and on-ground activation strategies (BTL/field).
- Vendor & Channel Management: Identify, onboard, and manage third-party vendors, sourcing partners, and recruitment agencies.
- Analytics & Funnel Management: Build a data-driven acquisition funnel; track, report, and optimize metrics like cost per onboard, conversion rate, and channel efficiency.
- Growth Expansion: Explore and launch new sourcing channels and geographies; test pilots for newer growth opportunities.
- Onboarding & Retention Strategy: Collaborate with cross-functional teams to ensure a seamless onboarding experience and build retention-focused initiatives from Day 1.
- Team Building: Build and lead a high-performing supply acquisition team across regions.
- Stakeholder management: Collaborate closely with operations, business, product, and HR teams for seamless onboarding and performance tracking
- Gov/NGO/Private Collaboration: Identifying opportunities to collaborate with government, non-government agencies/organizations, and private entities that further the goal of building a stable last mile rider network in the region/AOR.
What We're Looking For
- 7-12 years of experience in supply/recruitment/growth roles; strong exposure to blue-collar/gig worker hiring is a big plus.
- Strong analytical skills with a data-first approach to problem-solving. Proficiency in analytics tools (e.g., Google Analytics, Mixpanel) and experience with SEO, SEM, and social media marketing.
- Proven track record of driving digital user acquisition and offline sourcing strategies.
- Excellent stakeholder and vendor management capabilities.
- Comfortable working in a fast-paced, execution-heavy environment.
- Strong communication and leadership skills.
- Entrepreneurial mindset with the ability to work closely with leadership and drive ownership.
Why Join Us?
- Work directly with the CEO and leadership team on strategic, business-critical initiatives
- Be part of a rapidly growing company solving real-world logistics challenges
- High autonomy, impact, and visibility
- Competitive compensation, incentives, and ESOPs (where applicable)