Job Title: Junior Demand Generation Specialist (Enterprise Solutions)

Experience: 1-3 Years
Location: Mohali (Work From Office)
Shift: EST Hours / Afternoon Shift

About RChilli

RChilli is an AI-powered enterprise solutions company helping organizations streamline hiring and workforce data processes through intelligent automation. Our solutions enable enterprises to automate candidate screening, profile enrichment, data migration, workforce data management, and talent intelligence.

Trusted by global enterprises and integrated with platforms such as Oracle HCM, SAP SuccessFactors, ServiceNow, Workday, Salesforce, iCIMS, Greenhouse, and UKG, RChilli delivers scalable AI solutions that simplify complex workflows and accelerate digital transformation.

Job Overview

We are looking for an energetic and results-driven Junior Demand Generation Specialist to support enterprise lead generation and pipeline development initiatives across global markets.

The ideal candidate will have hands-on experience in B2B lead generation, outbound marketing, campaign execution, prospect research, and marketing automation. This role will work closely with Marketing, SDR, and Sales teams to generate qualified leads, support account-based marketing initiatives, and contribute to revenue growth.

This is an excellent opportunity for someone looking to build a career in Enterprise SaaS Marketing, Demand Generation, and Revenue Operations.

Key Responsibilities

Demand Generation & Lead Generation

• Support execution of demand generation campaigns across multiple channels.
• Identify and research target accounts, decision-makers, and buying committees within enterprise organizations.
• Build and maintain prospect lists aligned with Ideal Customer Profiles (ICPs).
• Assist in generating Marketing Qualified Leads (MQLs) through outbound and inbound programs.
• Support Account-Based Marketing (ABM) initiatives targeting enterprise accounts.

Campaign Execution

• Assist in executing campaigns across:
  • LinkedIn
  • Email Marketing
  • Webinars
  • Content Syndication
  • Industry Events
  • Outbound Prospecting Programs
• Coordinate campaign assets, landing pages, email sequences, and lead capture activities.
• Track campaign performance and recommend optimization opportunities.

Database & Lead Management

• Perform prospect research and data enrichment using various sales and marketing tools.
• Maintain CRM and marketing automation databases with accurate contact information.
• Support lead scoring, segmentation, and list management activities.
• Ensure lead data quality and compliance with marketing processes.

Marketing Automation & Outreach

• Support lead nurturing workflows using HubSpot and other automation platforms.
• Assist in setting up email campaigns, nurture sequences, and automated follow-ups.
• Utilize AI-powered prospecting and enrichment tools to improve campaign efficiency.
• Coordinate outreach activities with SDR and Sales teams.

Reporting & Analytics

• Monitor campaign metrics including:
  • Leads Generated
  • MQLs
  • Conversion Rates
  • Email Performance
  • Campaign Engagement
• Prepare weekly and monthly performance reports.
• Maintain dashboards and marketing activity tracking sheets.

Collaboration

• Work closely with Sales Development Representatives (SDRs) to ensure timely follow-up of generated leads.
• Collaborate with Product Marketing and Content teams to support campaign execution.
• Participate in campaign planning and brainstorming sessions.

Required Qualifications

• 1-3 years of experience in Demand Generation, Lead Generation, Digital Marketing, Inside Sales, or B2B Marketing.
• Experience working in a B2B SaaS, Technology, IT Services, or Enterprise Solutions environment.
• Understanding of lead generation and demand generation concepts.
• Familiarity with LinkedIn Sales Navigator, LinkedIn Marketing, and email outreach.
• Basic understanding of marketing automation platforms such as HubSpot.
• Experience in prospect research and contact database management.
• Good understanding of CRM systems and sales processes.
• Strong communication and organizational skills.
• Ability to manage multiple projects and deadlines.

Preferred Qualifications

• Experience targeting enterprise customers or technology decision-makers.
• Exposure to Account-Based Marketing (ABM) programs.
• Experience with HubSpot, Salesforce, Apollo, ZoomInfo, Lusha, Clay, or similar tools.
• Familiarity with AI-powered lead generation and outreach platforms.
• Experience supporting webinars, virtual events, or B2B marketing campaigns.
• Knowledge of enterprise ecosystems such as:
  • SAP
  • Oracle
  • ServiceNow
  • Workday
  • Salesforce
• Experience identifying and engaging:
  • Enterprise Customers
  • System Integrators (SI Partners)
  • Consulting Partners
  • Technology Partners

Preferred ICP Exposure

Preference will be given to candidates who have experience generating leads or building prospect databases for:

• SAP Customers & Implementation Partners
• Oracle Customers & Consulting Partners
• ServiceNow Customers & SI Ecosystem
• Workday Customers & Partners
• Enterprise HR Technology Buyers
• Digital Transformation and Enterprise Application Buyers

Key Skills We Look For

• B2B Lead Generation
• Demand Generation Support
• LinkedIn Sales Navigator
• Prospect Research
• Contact List Building
• Email Outreach
• HubSpot / CRM Management
• Account-Based Marketing (ABM)
• Data Enrichment Tools
• Campaign Coordination
• Reporting & Analytics
• Strong Communication Skills
• Learning Agility & Execution Focus

Success Metrics

• Qualified Leads Generated
• MQL to SQL Conversion Support
• Target Account Coverage
• Campaign Execution Accuracy
• Lead Data Quality
• SDR Acceptance Rate
• Marketing-Sourced Pipeline Contribution
• Outreach Engagement Rates