Role: Growth Marketing Manager

Exp: 3-5 Years

Work Mode: Remote (for Filipino Citizen)

Time: EST Time

About RChilli:

RChilli is a global AI-powered HRTech company helping enterprises streamline recruitment through intelligent parsing, matching, data enrichment, and automation solutions. Our products power ATS platforms, job boards, staffing firms, and enterprise hiring ecosystems worldwide.

We are looking for a Growth Marketing Manager who can drive high-quality B2B Demand generation, enterprise pipeline growth, and digital marketing campaigns across global markets.

This role is ideal for someone who understands B2B SaaS marketing, performance marketing, and demand generation — and can work closely with Sales to generate qualified leads and revenue opportunities.

Role Overview:

As a Growth Marketing Manager, you will be responsible for planning and executing digital marketing and demand generation campaigns to drive enterprise leads, account engagement, and pipeline growth for RChilli’s AI-powered HRTech solutions.

You will work closely with Sales, SDRs, Content, and Leadership teams to improve:

• Enterprise lead generation
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Campaign performance
• Pipeline contribution
• Revenue growth

This is a highly result-oriented role focused on lead quality, conversions, and business impact.

Key Responsibilities

Growth & Demand Generation

• Plan and execute B2B demand generation campaigns for enterprise SaaS and HRTech solutions
• Generate high-quality leads through digital marketing channels
• Improve MQL to SQL conversion rates
• Drive pipeline growth and revenue opportunities
• Optimize campaigns for better lead quality and ROI

Digital & Performance Marketing

Manage and optimize campaigns across:

• LinkedIn Ads
• Google Ads
• Email Marketing
• Retargeting Campaigns
• Webinars & Virtual Events
• Content Marketing Campaigns

Account-Based Marketing (ABM)

• Support ABM campaigns targeting enterprise and mid-market accounts
• Engage HR leaders, Talent Acquisition teams, and business decision-makers
• Work closely with Sales teams to improve account engagement

Funnel & Campaign Optimization

• Track campaign performance and improve conversion rates
• Analyze:
  • CPL (Cost Per Lead)
  • CTR (Click Through Rate)
  • SQL Conversion
  • Campaign ROI
  • Pipeline Contribution
• Use data-driven insights for campaign optimization

AI & Marketing Automation

• Use AI tools and marketing automation platforms for campaign execution and optimization
• Leverage tools like ChatGPT and AI-powered marketing platforms for content creation and campaign efficiency

Collaboration

• Work with Sales, SDR, Content, and Design teams
• Align campaigns with GTM priorities and business goals
• Maintain strong coordination between Marketing and Sales teams

Required Qualifications

• MBA in Marketing, Business, Sales, or related field
• 3–5 years of experience in:
  • Growth Marketing
  • Demand Generation
  • Performance Marketing
  • B2B SaaS Marketing

Required Skills

• LinkedIn Ads & B2B Paid Campaigns
• Lead Generation & Demand Generation
• Google Ads & Performance Marketing
• Marketing Automation
• Funnel Optimization
• Campaign Analytics & Reporting
• B2B SaaS Marketing

Good Understanding Of

• Enterprise sales cycles
• B2B buyer journeys
• Lead nurturing strategies
• Multi-stakeholder decision-making

Preferred Skills

Experience with:

• HubSpot
• Salesforce
• Zoho CRM
• Marketo

Exposure to AI tools such as:

• ChatGPT
• Claude
• Jasper

Must Have

• Experience in enterprise demand generation
• Ability to target and engage enterprise decision-makers
• Strong ownership of pipeline and performance metrics

Nice to Have

• Experience in SaaS / IT services / consulting firms
• Familiarity with CRM tools (Salesforce, HubSpot, etc.)
• Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)
• Prior experience in B2B demand generation campaigns targeting enterprise ecosystems such as SAP, ServiceNow, HCM, ERP, HRMS, or enterprise technology platforms

Experience working with or marketing to enterprise clients similar to SAP, ServiceNow, ATS, HRTech, or digital transformation ecosystems will be a strong advantage